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DUKAS_186134937_FER
Ballsy men's health campaign
Ferrari Press Agency
Balls 1
Ref 16911
18/06/2025
See Ferrari text
Picture MUST credit: Noah Hong Kong/ BBH Singapore
A health company pulled off a ballsy stunt — by appearing to put a pair of giant inflatable testicles in Hong Kong’s ’s harbour.
There they briefly aligned either side of a towering skyscraper.They were accompanied by a barge carrying the message “Men’s health is a big deal.”
The campaign was organised by tele-health company Noah and Singapore-based advertising agency BBH.
The balls and barge were not real but created with the help of visual effects.
They were combined to provide video footage seemingly showing the balls being towed by the barge
It was inspired by findings that Hong Kong ’s men don’t talk about their health, especially sexual matters.
Six in ten of men say they avoid discussing sexual health due to embarrassment.
The campaign concedes with Men’s Health Month.
A Noah spokesperson said: "By sparking conversation and reducing stigma, Noah hopes to empower more men to take charge of their mental, physical and sexual wellbeing , and seek support when they need it.”
OPS: Clip from the campaign video
Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS) -
DUKAS_186134934_FER
Ballsy men's health campaign
Ferrari Press Agency
Balls 1
Ref 16911
18/06/2025
See Ferrari text
Picture MUST credit: Noah Hong Kong/ BBH Singapore
A health company pulled off a ballsy stunt — by appearing to put a pair of giant inflatable testicles in Hong Kong’s ’s harbour.
There they briefly aligned either side of a towering skyscraper.They were accompanied by a barge carrying the message “Men’s health is a big deal.”
The campaign was organised by tele-health company Noah and Singapore-based advertising agency BBH.
The balls and barge were not real but created with the help of visual effects.
They were combined to provide video footage seemingly showing the balls being towed by the barge
It was inspired by findings that Hong Kong ’s men don’t talk about their health, especially sexual matters.
Six in ten of men say they avoid discussing sexual health due to embarrassment.
The campaign concedes with Men’s Health Month.
A Noah spokesperson said: "By sparking conversation and reducing stigma, Noah hopes to empower more men to take charge of their mental, physical and sexual wellbeing , and seek support when they need it.”
OPS: Clip from the campaign video
Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)