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DUKAS_41290417_REX
David Beckham to star in new H&M underwear campaign - 23 Jan 2014
MANDATORY CREDIT: H&M/Rex Features.
Can use video if H&M/Rex Features are credited: http://www.youtube.com/watch?v=r_eSgXfjUPw
Only for use in story about David Beckham starring in H&M's new underwear campaign.
Editorial Use Only. No magazine covers. No stock, books, advertising or merchandising without photographer's permission.
Mandatory Credit: Photo by H&M/REX (3529417f)
David Beckham
David Beckham to star in new H&M underwear campaign - 23 Jan 2014
VIDEO AVAILABLE: http://www.youtube.com/watch?v=r_eSgXfjUPw
FULL COPY: http://www.rexfeatures.com/nanolink/oiev
David Beckham will star in a new campaign to launch the spring 2014 collection of David Beckham Bodywear at H&M.
Shot by director Nicolas Winding Refn, known for his movies Drive and Only God Forgives, the campaign will debut during the US Super Bowl on 2nd February, 2014.
In the action-packed plot, David is locked out of a photo shoot on a rooftop in just his underwear, with no way down. He has to go to any lengths to get to safety, performing all his own stunts in the process. David has filmed two alternative versions, which will be put to a vote on hm.com to find the people's favourite. Voting starts on 27th January, 2014.
David said: "It was so exciting to work with one of my favourite directors, Nicolas Winding Refn, on my new campaign for H&M. Nicolas pushed me hard to create an action-packed film, which shows off this season's new heritage-inspired bodywear at its best."
(FOTO:DUKAS/REX)
DUKAS/REX