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DUK10138915_014
FEATURE - Kann virtzuell besucht werden: Das Icehotel im Norden Schwedens hat jedes Zimmer mit Eisskulpturen thematisiert
Ferrari Press Agency
Cold 1
Ref 12475
16/12/20
See Ferrari text
Pictures must credit : Asaf Kilger / Icehotel
A stunning hotel carved out of ice is beating covid travelling restrictions – by letting people access a virtual version.The Icehotel , the winter-open part of Icehotel in the north of Sweden, has each room themed with sculpted ice art.The 31st reincarnation of Icehotel is art exhibition made entirely of snow and ice from Torne River .Together with Icehotel's building team, ice production, creative support and lighting designers , 35 artists have created the suites and a ceremony hall for intimate weddings and other celebrations.But those people unable to travel can step into Icehotel's pristine world via an interactive Augmented Reality experience on the mobile phone.It offers a digital journey to Icehotel’s world of ice and snow from the living room.Icehotel chief executive Malin Franck said:” We know that many people are longing to travel, and we wanted to make the Icehotel experience accessible for those who may not be able to visit us right now. “So, we came up with the idea to create a virtual trip with the help of AR technology.”
OPS: One of the suites at the Icehotel for 2020. This one is called Hang Loose and is by artists Edith Van de Wetering & Wilfred Stijgeris
Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)
(c) Dukas