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  • Nike sneakers to prep athletes minds
    DUKAS_190497334_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.

    OPS: Nike Mind 002 shoes. They are available in red or grey for both men and women.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike sneakers to prep athletes minds
    DUKAS_190497333_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.

    OPS: Nike Mind 001 shoes during development with an athlete wired up to a brain monitor.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike sneakers to prep athletes minds
    DUKAS_190497332_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.

    OPS: Nike Mind 002 shoes. They are available in red or grey for both men and women.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike sneakers to prep athletes minds
    DUKAS_190497330_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.

    OPS: Nike Mind shoes foam sole nodes.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike sneakers to prep athletes minds
    DUKAS_190497329_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.
    OPS: Nike Mind 001 shoes. They are available in red or grey for both men and women.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike sneakers to prep athletes minds
    DUKAS_190497328_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.

    OPS: Nike Mind shoes soles with foam nodes

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike sneakers to prep athletes minds
    DUKAS_190497327_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.

    OPS: Nike Mind 001 shoes (bottom) and Mind 002 shoes (top). They are available in red or grey for both men and women.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike sneakers to prep athletes minds
    DUKAS_190497326_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.

    OPS: Nike Mind 002 shoes. They are available in red or grey for both men and women.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike sneakers to prep athletes minds
    DUKAS_190497325_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.

    OPS: Nike Mind 002 shoes. They are available in red or grey for both men and women.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike sneakers to prep athletes minds
    DUKAS_190497324_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.
    OPS: Nike Mind 001 shoes. They are available in red or grey for both men and women.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike sneakers to prep athletes minds
    DUKAS_190497323_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.
    OPS: Nike Mind 001 shoes. They are available in red or grey for both men and women.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike sneakers to prep athletes minds
    DUKAS_190497322_FER
    Nike sneakers to prep athletes minds
    Ferrari Press Agency
    Mind 1
    Ref 17255
    28/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sports and leisurewear maker Nike is launching a new type of shoe designed to help athletes get into the right mindset pre- and post-competition.
    There are two models , the Mind 001 and Mind 002.
    They are described by the US giant as “neuroscience-based footwear” and the idea is that they boost focus by activating sensory receptors in the feet.
    To do this the shoes feature 22 foam nodes on the soles of each one.
    The nodes are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move to give the feeling and texture of the ground directly beneath.
    According to Nike, this interaction heightens sensory awareness, clearing away distractions and enhancing concentration.
    They mark the debut of what is known as the Nike Mind platform.
    This is the result of more than ten years of scientific, engineering and manufacturing technology research.
    The Mind 001 mule offers easy-on, easy-off convenience and comfort, while the Mind 002 sneaker anchors the foot to the footbed for increased sensation and support.
    Both the shoes will be available from January 2026 at Nike.com and select retail locations.
    OPS: Nike Mind 001 shoes. They are available in red or grey for both men and women.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike system to help people walk, run and jog
    DUKAS_190349530_FER
    Nike system to help people walk, run and jog
    Ferrari Press Agency
    Amplify 1
    Ref 17245
    24/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sportswear company Nike has unveiled what it calls the world’s first powered footwear system for running and walking.
    It is designed to help anyone go a little bit faster and farther with less effort.
    The Project Amplify system is engineered to augment natural lower leg and ankle movement.
    That promises a boost to anyone who wants to move whether running, jogging and walking.
    It was created by the Nike Sport Research Lab using motion algorithms.
    It consists of a lightweight motor, drive belt,  and rechargeable battery that integrates with a carbon fibre–plated running shoe that can be worn with or without the robotics system.
    This makes it easier for anyone to walk or run more often, for longer amounts of time, while having more fun — adding movement to their lives, extending their walking commute, or helping them to enjoy the run for another mile or two. 
    The company says the system is similar to how electric bikes have made it easier to ride farther and more frequently, revolutionising urban commuting,
    Project Amplify hopes to make slower running, jogging and walking easier and more fun, with a focus on athletes running between a 10- and 12-minute mile pace.  

    OPS: The Project Amplify system by Nike.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike system to help people walk, run and jog
    DUKAS_190349526_FER
    Nike system to help people walk, run and jog
    Ferrari Press Agency
    Amplify 1
    Ref 17245
    24/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sportswear company Nike has unveiled what it calls the world’s first powered footwear system for running and walking.
    It is designed to help anyone go a little bit faster and farther with less effort.
    The Project Amplify system is engineered to augment natural lower leg and ankle movement.
    That promises a boost to anyone who wants to move whether running, jogging and walking.
    It was created by the Nike Sport Research Lab using motion algorithms.
    It consists of a lightweight motor, drive belt,  and rechargeable battery that integrates with a carbon fibre–plated running shoe that can be worn with or without the robotics system.
    This makes it easier for anyone to walk or run more often, for longer amounts of time, while having more fun — adding movement to their lives, extending their walking commute, or helping them to enjoy the run for another mile or two. 
    The company says the system is similar to how electric bikes have made it easier to ride farther and more frequently, revolutionising urban commuting,
    Project Amplify hopes to make slower running, jogging and walking easier and more fun, with a focus on athletes running between a 10- and 12-minute mile pace.  

    OPS: The Project Amplify system by Nike.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike system to help people walk, run and jog
    DUKAS_190349521_FER
    Nike system to help people walk, run and jog
    Ferrari Press Agency
    Amplify 1
    Ref 17245
    24/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sportswear company Nike has unveiled what it calls the world’s first powered footwear system for running and walking.
    It is designed to help anyone go a little bit faster and farther with less effort.
    The Project Amplify system is engineered to augment natural lower leg and ankle movement.
    That promises a boost to anyone who wants to move whether running, jogging and walking.
    It was created by the Nike Sport Research Lab using motion algorithms.
    It consists of a lightweight motor, drive belt,  and rechargeable battery that integrates with a carbon fibre–plated running shoe that can be worn with or without the robotics system.
    This makes it easier for anyone to walk or run more often, for longer amounts of time, while having more fun — adding movement to their lives, extending their walking commute, or helping them to enjoy the run for another mile or two. 
    The company says the system is similar to how electric bikes have made it easier to ride farther and more frequently, revolutionising urban commuting,
    Project Amplify hopes to make slower running, jogging and walking easier and more fun, with a focus on athletes running between a 10- and 12-minute mile pace.  

    OPS: The Project Amplify system by Nike.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike system to help people walk, run and jog
    DUKAS_190349516_FER
    Nike system to help people walk, run and jog
    Ferrari Press Agency
    Amplify 1
    Ref 17245
    24/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sportswear company Nike has unveiled what it calls the world’s first powered footwear system for running and walking.
    It is designed to help anyone go a little bit faster and farther with less effort.
    The Project Amplify system is engineered to augment natural lower leg and ankle movement.
    That promises a boost to anyone who wants to move whether running, jogging and walking.
    It was created by the Nike Sport Research Lab using motion algorithms.
    It consists of a lightweight motor, drive belt,  and rechargeable battery that integrates with a carbon fibre–plated running shoe that can be worn with or without the robotics system.
    This makes it easier for anyone to walk or run more often, for longer amounts of time, while having more fun — adding movement to their lives, extending their walking commute, or helping them to enjoy the run for another mile or two. 
    The company says the system is similar to how electric bikes have made it easier to ride farther and more frequently, revolutionising urban commuting,
    Project Amplify hopes to make slower running, jogging and walking easier and more fun, with a focus on athletes running between a 10- and 12-minute mile pace.  

    OPS: Various Project Amplify iterations during development.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike system to help people walk, run and jog
    DUKAS_190349511_FER
    Nike system to help people walk, run and jog
    Ferrari Press Agency
    Amplify 1
    Ref 17245
    24/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sportswear company Nike has unveiled what it calls the world’s first powered footwear system for running and walking.
    It is designed to help anyone go a little bit faster and farther with less effort.
    The Project Amplify system is engineered to augment natural lower leg and ankle movement.
    That promises a boost to anyone who wants to move whether running, jogging and walking.
    It was created by the Nike Sport Research Lab using motion algorithms.
    It consists of a lightweight motor, drive belt,  and rechargeable battery that integrates with a carbon fibre–plated running shoe that can be worn with or without the robotics system.
    This makes it easier for anyone to walk or run more often, for longer amounts of time, while having more fun — adding movement to their lives, extending their walking commute, or helping them to enjoy the run for another mile or two. 
    The company says the system is similar to how electric bikes have made it easier to ride farther and more frequently, revolutionising urban commuting,
    Project Amplify hopes to make slower running, jogging and walking easier and more fun, with a focus on athletes running between a 10- and 12-minute mile pace.  

    OPS: The Project Amplify system by Nike.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike system to help people walk, run and jog
    DUKAS_190349506_FER
    Nike system to help people walk, run and jog
    Ferrari Press Agency
    Amplify 1
    Ref 17245
    24/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sportswear company Nike has unveiled what it calls the world’s first powered footwear system for running and walking.
    It is designed to help anyone go a little bit faster and farther with less effort.
    The Project Amplify system is engineered to augment natural lower leg and ankle movement.
    That promises a boost to anyone who wants to move whether running, jogging and walking.
    It was created by the Nike Sport Research Lab using motion algorithms.
    It consists of a lightweight motor, drive belt,  and rechargeable battery that integrates with a carbon fibre–plated running shoe that can be worn with or without the robotics system.
    This makes it easier for anyone to walk or run more often, for longer amounts of time, while having more fun — adding movement to their lives, extending their walking commute, or helping them to enjoy the run for another mile or two. 
    The company says the system is similar to how electric bikes have made it easier to ride farther and more frequently, revolutionising urban commuting,
    Project Amplify hopes to make slower running, jogging and walking easier and more fun, with a focus on athletes running between a 10- and 12-minute mile pace.  

    OPS: The Project Amplify system by Nike.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike system to help people walk, run and jog
    DUKAS_190349501_FER
    Nike system to help people walk, run and jog
    Ferrari Press Agency
    Amplify 1
    Ref 17245
    24/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sportswear company Nike has unveiled what it calls the world’s first powered footwear system for running and walking.
    It is designed to help anyone go a little bit faster and farther with less effort.
    The Project Amplify system is engineered to augment natural lower leg and ankle movement.
    That promises a boost to anyone who wants to move whether running, jogging and walking.
    It was created by the Nike Sport Research Lab using motion algorithms.
    It consists of a lightweight motor, drive belt,  and rechargeable battery that integrates with a carbon fibre–plated running shoe that can be worn with or without the robotics system.
    This makes it easier for anyone to walk or run more often, for longer amounts of time, while having more fun — adding movement to their lives, extending their walking commute, or helping them to enjoy the run for another mile or two. 
    The company says the system is similar to how electric bikes have made it easier to ride farther and more frequently, revolutionising urban commuting,
    Project Amplify hopes to make slower running, jogging and walking easier and more fun, with a focus on athletes running between a 10- and 12-minute mile pace.  

    OPS: The Project Amplify system by Nike.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike system to help people walk, run and jog
    DUKAS_190349497_FER
    Nike system to help people walk, run and jog
    Ferrari Press Agency
    Amplify 1
    Ref 17245
    24/10/2025
    See Ferrari text
    Picture MUST credit: Nike
    Sportswear company Nike has unveiled what it calls the world’s first powered footwear system for running and walking.
    It is designed to help anyone go a little bit faster and farther with less effort.
    The Project Amplify system is engineered to augment natural lower leg and ankle movement.
    That promises a boost to anyone who wants to move whether running, jogging and walking.
    It was created by the Nike Sport Research Lab using motion algorithms.
    It consists of a lightweight motor, drive belt,  and rechargeable battery that integrates with a carbon fibre–plated running shoe that can be worn with or without the robotics system.
    This makes it easier for anyone to walk or run more often, for longer amounts of time, while having more fun — adding movement to their lives, extending their walking commute, or helping them to enjoy the run for another mile or two. 
    The company says the system is similar to how electric bikes have made it easier to ride farther and more frequently, revolutionising urban commuting,
    Project Amplify hopes to make slower running, jogging and walking easier and more fun, with a focus on athletes running between a 10- and 12-minute mile pace.  

    OPS: The Project Amplify system by Nike.

    Picture supplied by Ferrari (FOTO: DUKAS/FERRARI PRESS)

     

  • Nike Inc., (NASDAQ : NKE) And Barnes & Noble Education, Inc. (NASDAQ : BNED) Are Expected To Announce Earnings On September 30, 2025.
    DUKAS_189291972_NUR
    Nike Inc., (NASDAQ : NKE) And Barnes & Noble Education, Inc. (NASDAQ : BNED) Are Expected To Announce Earnings On September 30, 2025.
    Nike, Inc. (NASDAQ:NKE), headquartered in Beaverton, Oregon, reports earnings on September 30, 2025. (Photo by Mike Campbell/NurPhoto)

     

  • Nike Inc., (NASDAQ : NKE) And Barnes & Noble Education, Inc. (NASDAQ : BNED) Are Expected To Announce Earnings On September 30, 2025.
    DUKAS_189291971_NUR
    Nike Inc., (NASDAQ : NKE) And Barnes & Noble Education, Inc. (NASDAQ : BNED) Are Expected To Announce Earnings On September 30, 2025.
    Nike, Inc. (NASDAQ:NKE), headquartered in Beaverton, Oregon, reports earnings on September 30, 2025. (Photo by Mike Campbell/NurPhoto)

     

  • Nike Inc., (NASDAQ : NKE) And Barnes & Noble Education, Inc. (NASDAQ : BNED) Are Expected To Announce Earnings On September 30, 2025.
    DUKAS_189291970_NUR
    Nike Inc., (NASDAQ : NKE) And Barnes & Noble Education, Inc. (NASDAQ : BNED) Are Expected To Announce Earnings On September 30, 2025.
    Nike, Inc. (NASDAQ:NKE), headquartered in Beaverton, Oregon, reports earnings on September 30, 2025. (Photo by Mike Campbell/NurPhoto)

     

  • Nike Inc., (NASDAQ : NKE) And Barnes & Noble Education, Inc. (NASDAQ : BNED) Are Expected To Announce Earnings On September 30, 2025.
    DUKAS_189291931_NUR
    Nike Inc., (NASDAQ : NKE) And Barnes & Noble Education, Inc. (NASDAQ : BNED) Are Expected To Announce Earnings On September 30, 2025.
    Nike, Inc. (NASDAQ:NKE), headquartered in Beaverton, Oregon, reports earnings on September 30, 2025. (Photo by Mike Campbell/NurPhoto)

     

  • Nike Inc., (NASDAQ : NKE) And Barnes & Noble Education, Inc. (NASDAQ : BNED) Are Expected To Announce Earnings On September 30, 2025.
    DUKAS_189291923_NUR
    Nike Inc., (NASDAQ : NKE) And Barnes & Noble Education, Inc. (NASDAQ : BNED) Are Expected To Announce Earnings On September 30, 2025.
    Nike, Inc. (NASDAQ:NKE), headquartered in Beaverton, Oregon, reports earnings on September 30, 2025. (Photo by Mike Campbell/NurPhoto)

     

  • (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    DUKAS_188998389_NUR
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!' on Wednesday, September 17, 2025 after FCC chair criticizes the host's Charlie Kirk comments. WESTWOOD, LOS ANGELES, CALIFORNIA, USA - MARCH 27: American television host and comedian Jimmy Kimmel arrives at the World Premiere Of Amazon Studios' And Skydance Media's 'Air' held at the Regency Village Theatre on March 27, 2023 in Westwood, Los Angeles, California, United States. (Photo by Xavier Collin/Image Press Agency/NurPhoto)

     

  • (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    DUKAS_188997927_NUR
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!' on Wednesday, September 17, 2025 after FCC chair criticizes the host's Charlie Kirk comments. WESTWOOD, LOS ANGELES, CALIFORNIA, USA - MARCH 27: American television host and comedian Jimmy Kimmel and wife Molly McNearney arrive at the World Premiere Of Amazon Studios' And Skydance Media's 'Air' held at the Regency Village Theatre on March 27, 2023 in Westwood, Los Angeles, California, United States. (Photo by Xavier Collin/Image Press Agency/NurPhoto)

     

  • (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    DUKAS_188997924_NUR
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!' on Wednesday, September 17, 2025 after FCC chair criticizes the host's Charlie Kirk comments. WESTWOOD, LOS ANGELES, CALIFORNIA, USA - MARCH 27: American television host and comedian Jimmy Kimmel and wife Molly McNearney arrive at the World Premiere Of Amazon Studios' And Skydance Media's 'Air' held at the Regency Village Theatre on March 27, 2023 in Westwood, Los Angeles, California, United States. (Photo by Xavier Collin/Image Press Agency/NurPhoto)

     

  • (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    DUKAS_188997923_NUR
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!' on Wednesday, September 17, 2025 after FCC chair criticizes the host's Charlie Kirk comments. WESTWOOD, LOS ANGELES, CALIFORNIA, USA - MARCH 27: American television host and comedian Jimmy Kimmel arrives at the World Premiere Of Amazon Studios' And Skydance Media's 'Air' held at the Regency Village Theatre on March 27, 2023 in Westwood, Los Angeles, California, United States. (Photo by Xavier Collin/Image Press Agency/NurPhoto)

     

  • (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    DUKAS_188997922_NUR
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!' on Wednesday, September 17, 2025 after FCC chair criticizes the host's Charlie Kirk comments. WESTWOOD, LOS ANGELES, CALIFORNIA, USA - MARCH 27: American television host and comedian Jimmy Kimmel and wife Molly McNearney arrive at the World Premiere Of Amazon Studios' And Skydance Media's 'Air' held at the Regency Village Theatre on March 27, 2023 in Westwood, Los Angeles, California, United States. (Photo by Xavier Collin/Image Press Agency/NurPhoto)

     

  • (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    DUKAS_188997921_NUR
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!' on Wednesday, September 17, 2025 after FCC chair criticizes the host's Charlie Kirk comments. WESTWOOD, LOS ANGELES, CALIFORNIA, USA - MARCH 27: American television host and comedian Jimmy Kimmel and wife Molly McNearney arrive at the World Premiere Of Amazon Studios' And Skydance Media's 'Air' held at the Regency Village Theatre on March 27, 2023 in Westwood, Los Angeles, California, United States. (Photo by Xavier Collin/Image Press Agency/NurPhoto)

     

  • (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    DUKAS_188997915_NUR
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!'
    (FILE) Disney's ABC pulls 'Jimmy Kimmel Live!' on Wednesday, September 17, 2025 after FCC chair criticizes the host's Charlie Kirk comments. WESTWOOD, LOS ANGELES, CALIFORNIA, USA - MARCH 27: American television host and comedian Jimmy Kimmel and wife Molly McNearney arrive at the World Premiere Of Amazon Studios' And Skydance Media's 'Air' held at the Regency Village Theatre on March 27, 2023 in Westwood, Los Angeles, California, United States. (Photo by Xavier Collin/Image Press Agency/NurPhoto)

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566343_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566322_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566360_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566321_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566320_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566359_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566319_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566342_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566358_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566318_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566330_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566341_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566329_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566317_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566357_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566314_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • NikeTown store in Oxford Street, London, UK.
    DUKAS_185566316_EYE
    NikeTown store in Oxford Street, London, UK.
    NikeTown store in Oxford Street, London, UK.
    3rd June 2025

    First opened in 1999 the store is currently closed for a major refurbishment project, it is expected to re-open in 2027 as Nike Oxford Circus.

    Elliott Franks / eyevine

    Contact eyevine for more information about using this image:
    T: +44 (0) 20 8709 8709
    E: info@eyevine.com
    http:///www.eyevine.com (FOTO: DUKAS/EYEVINE)

    2025 © Elliott Franks

     

  • Les baskets Nike tirées du film "Wicked"
    DUKAS_178723419_BES
    Les baskets Nike tirées du film "Wicked"
    Picture MUST credit: Nike New must-have footwear for fans of classic movie The Wizard of Oz have been unveiled by sports gear maker Nike. They are not ruby slippers but a pair of trainers embellished with references to the beloved 1939 Judy Garland fantasy musical. The shoes, from Nike’s SB Dunk Low range, come with floral decorated uppers and detailing in a vivid poppy field-inspired red The back heels feature the words “No place like home” stitched in gold thread. It’s a paraphrase of the sentence repeated by Garland as Dorothy as she clips her ruby slippers together to return back to Kansas from the land of Oz. The inside soles show a scene from the movie with the green skinned Wicked Witch of the West, as played by actress Margaret Hamilton, her magical crystal ball and one of her flying monkeys. The witch uses the crystal ball in the movie to send Dorothy to sleep in a field of poppies to prevent her reaching the Emerald City and the Wizard of Oz. The Wizard of Oz x Nike SB Dunk Low trainers are due to be released on December 19. Picture supplied by JLPPA
    JLPPA / Bestimage

     

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