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DUKAS_40490516_REX
eCool: invention keeps beers cold by burying them underground - Jun 2014
Mandatory Credit: Photo by REX (3785634f)
eCool: Invention Keeps Beers Cold by Burying them Underground
Festival goers will dig this - a beer fridge you bury in the mud.
The eCool is a new invention which sees you burying your favourite brew underground.
When thirst strikes it is just a matter of turning a crank handle and your beverage is delivered topside.
The device holds 24 cans and can stay installed the whole year, using the natural lower temperature of the ground to cool the drinks.
And because the eCool - short for Earth Cooler - does not use electricity, the Danish designers are marketing the device with the tagline "Save the world - one Earth-cooled beer at a time".
The company say: "Do something great for yourself and the environment. The earth cooler is intended for the man who has everything. It's easy to install in the garden or terrace, and uses no electricity. With the eCool you can always drink a cold beer with good conscience."
The coolness of the drink will depend on the temperature of the ground, which will vary on the country and season. The eCool maintains the same cooled temperature throughout the whole container.
The designers advise using a garden drill to prepare the 4ft hole for installation but say it "can be installed with a shovel as well, if you're a real man".
The hand-built eCool is currently available at a pre-price of $349 until 30 June 2014.
WATCH: http://www.youtube.com/watch?v=QT44YOdDnyE
More info: http://eng.ecool.dk/#hash!/
For more information visit http://www.rexfeatures.com/stacklink/BEXDGSQII (FOTO:DUKAS/REX)
DUKAS/REX